When one of your valued customers would like to cancel his transaction, what would you do?

All thriving and scaling business now a days had situations that made them lose clients and customers. Those experiences taught them many things on areas that they need to improve on.

But what if it’s your first time to be in this situation, how will you respond? how will your counter-react the events to make sure that both sides remains professionally in good terms?

The answer to understand why the they are cancelling their transaction or subscription and what made them unhappy or dissatisfied with your services. After doing so, have a call with them or send an email with the intent to apologize and thanked them for the time they have been using your services. The tip here is to always know that we can’t make everyone happy and love our services, but we can learn from it and improve for the betterment of our next clients and customers.

So, what’s the script? It’s different when it’s during calls as you can inject your sincere feelings into it and let them know through your voice, but what about when it’s through email? How can your inject sincere feelings into written form? See a sample below on do to it.

The sample email above created for a client shows great sincere and knowledge from working with him. The impact of the loss and new learning for future improvement can thoroughly seen.

So there you have it! Feelings can be easily injected into writings as long as you use the right words. A tip in the ending is to always add a form of drip marketing and keep the contact alive for future possible connections.